As Head of Web, New Media & Outreach at the Smithsonian Institution Archives, Effie Kapsalis uses technology and storytelling to provide the public meaningful experiences in the Smithsonian’s vast archives that are a vital part of American history, scientific exploration, and international cultural understanding. To increase awareness of the Smithsonian’s collections and resources, she contributes to several pan-Smithsonian outreach efforts including the Smithsonian Transcription Center, Flickr Commons, Wikipedia, and the Smithsonian App. She has more than 15 years experience managing, designing, and developing content for digital environments in museum, corporate, and educational settings. She received her master's degree in industrial design focusing on pervasive technology at the University of the Arts in Philadelphia, PA in 2003.